Web Design & Development
Desia
Lab
I build websites that feel like the business behind them. And do the work of turning the right people into clients.
I build websites that feel like the business behind them.
And do the work of turning the right people into clients.
My vision
Your business has a story worth telling. I turn your vision into something that captures who you are and speaks to your clients.
A site that feels unmistakably, purposefully, honestly you.
Your business has a story worth telling.
I turn your vision into something that captures who you are and speaks to your clients.
A site that feels unmistakably, purposefully, honestly you.
Services
Every project gets its own foundation.
Here's what fits yours.
Business Website
Your business has specific needs - managing bookings, showcasing services, building credibility, or growing a community. Your site should handle it all.
Booking Systems
Contact & Inquiry Forms
Member Areas
Local SEO Foundations
Credibility Architecture
Content Structure
Service Pages
Mobile Optimization
E-commerce Website
We build Shopify stores that feel like a natural extension of your brand and effortless for customers.
Store Architecture
Collections & Filtering
Brand-Aligned Design
SEO Structure
Product Pages
Cart & Checkout UX
Mobile Experience
Gift Cards & Events
Creative Portfolio
Perfect for creatives and visual professionals: artists, photographers, videomakers, musicians, makers, wedding professionals, studios, and freelancers.
Gallery Design
Inquiry & Booking Flow
Multilingual Support
Brand Expression
Case Study Pages
About & Story Pages
Mobile-First Build
Contact & Availability
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what and transform confusion into clarity, and visitors into customers.
UX Audit
Information Architecture
Visual Refresh
Platform Migration
Conversion Improvements
Page Speed
Copy Restructure
Post-Launch Support
Business Website
Your business has specific needs - managing bookings, showcasing services, building credibility, or growing a community. Your site should handle it all.
Booking Systems
Contact & Inquiry Forms
Member Areas
Local SEO Foundations
Credibility Architecture
Content Structure
Service Pages
Mobile Optimization
E-commerce Website
We build Shopify stores that feel like a natural extension of your brand and effortless for customers.
Store Architecture
Collections & Filtering
Brand-Aligned Design
SEO Structure
Product Pages
Cart & Checkout UX
Mobile Experience
Gift Cards & Events
Creative Portfolio
Perfect for creatives and visual professionals: artists, photographers, videomakers, musicians, makers, wedding professionals, studios, and freelancers.
Gallery Design
Inquiry & Booking Flow
Multilingual Support
Brand Expression
Case Study Pages
About & Story Pages
Mobile-First Build
Contact & Availability
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what and transform confusion into clarity, and visitors into customers.
UX Audit
Information Architecture
Visual Refresh
Platform Migration
Conversion Improvements
Page Speed
Copy Restructure
Post-Launch Support
Every project starts with the right questions.
Let's ask them together.
The mindset behind every frame, shaped by curiosity and intention.
Selected Work
Every project is different.
Because every business is.
Every project is different.
Because every business is.
Every project is different.
Because every business is.
Every project is different.
Because every business is.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Business Website
A nature experience brand offering SUP and trekking along the southern Italian coast. Built to communicate the energy of the outdoors while making it easy to browse and book experiences.
E-commerce Website
A specialty café and micro bakery in the heart of Salerno. Built to serve both in-person visitors and online customers - with a shop, events section, and a brand voice that feels as considered as the menu.
Business Website
A skin and body studio combining advanced technology with expert care. Designed to build immediate trust, reduce booking friction, and reflect the calm confidence of the brand.
Business Website
A holistic practice offering yoga, sound healing, and creative expression. Designed to feel as grounded as the work itself - guiding visitors from curiosity to booking.
Business Website
A holistic practitioner specializing in reflexology, Taoist philosophy, and body-energy disciplines. Built to guide visitors toward either personal growth or professional training — with clarity, depth, and a sense of calm authority.
UX & Website Redesign
A concept redesign of Mastercard's web presence — restructuring the consumer and business flows into a cleaner, more navigable experience without losing the weight of the brand.
UX & Website Redesign
A German real estate platform with 3M+ monthly users. The work focused on simplifying the search experience and bringing clarity to a high-traffic, data-heavy interface.
Shared Perspective
The values I stand by
Understanding
Before I design anything, I make sure I actually get it — your business, your clients, what you're trying to say and to whom. That depth is what makes the difference.
Understanding
Before I design anything, I make sure I actually get it — your business, your clients, what you're trying to say and to whom. That depth is what makes the difference.
Understanding
Before I design anything, I make sure I actually get it — your business, your clients, what you're trying to say and to whom. That depth is what makes the difference.
Craft
Every element serves a purpose — whether that's structure, feeling, or both. Nothing is there by accident. Everything is part of something bigger.
Craft
Every element serves a purpose — whether that's structure, feeling, or both. Nothing is there by accident. Everything is part of something bigger.
Craft
Every element serves a purpose — whether that's structure, feeling, or both. Nothing is there by accident. Everything is part of something bigger.
Inspired by energy and emotion.
Meaning
I don't take on projects I don't believe in. Purpose has to be there — when it is, everything else falls into place.
Meaning
I don't take on projects I don't believe in. Purpose has to be there — when it is, everything else falls into place.
Meaning
I don't take on projects I don't believe in. Purpose has to be there — when it is, everything else falls into place.
Working
Wordlwide
Transparency
About timelines, about what will work, about what won't. You'll always know where we are and why.
Transparency
About timelines, about what will work, about what won't. You'll always know where we are and why.
Transparency
About timelines, about what will work, about what won't. You'll always know where we are and why.
How we'll
work together
A clear process from first call to launch day.
A clear process from first call
to launch day.
01
Strategy & Planning
We start by understanding your business, your clients, and what you're trying to say. I'll research, ask the right questions, and map out a clear structure. You'll know exactly what to expect before we begin.
01
Strategy & Planning
We start by understanding your business, your clients, and what you're trying to say. I'll research, ask the right questions, and map out a clear structure. You'll know exactly what to expect before we begin.
02
Design & Development
This is where your project comes to life. I design and build around your brand - sharing drafts along the way so we shape it together. Every layout, every line of copy, every component is deliberate.
02
Design & Development
This is where your project comes to life. I design and build around your brand - sharing drafts along the way so we shape it together. Every layout, every line of copy, every component is deliberate.
03
Launch & Growth
When everything feels right, we go live. SEO foundations in place from day one, and I'll make sure you feel confident managing it on your own. You'll have support after launch, and the option to keep growing it together.
03
Launch & Growth
When everything feels right, we go live. SEO foundations in place from day one, and I'll make sure you feel confident managing it on your own. You'll have support after launch, and the option to keep growing it together.
01
Strategy & Planning
We start by understanding your business, your clients, and what you're trying to say. I'll research, ask the right questions, and map out a clear structure. You'll know exactly what to expect before we begin.
02
Design & Development
This is where your project comes to life. I design and build around your brand - sharing drafts along the way so we shape it together. Every layout, every line of copy, every component is deliberate.
03
Launch & Growth
When everything feels right, we go live. SEO foundations in place from day one, and I'll make sure you feel confident managing it on your own. You'll have support after launch, and the option to keep growing it together.
Each project is built around what your business actually needs - starting from day one.
Transparent Pricing
Transparent
Pricing
You will know what you're getting into from the start.
Starting from €800
Starting from €800
4–6 weeks
Business Website & Creative Portfolios
A site built around how your clients make decisions, easy to navigate, and structured to convert.
What’s included
Up to 5 pages (6+ from €1,000)
Custom design
Booking system / contact forms
SEO foundations
Monthly maintenance (available as add-on)
Starting from €1,000
Starting from €1,000
5–7 weeks
E-commerce Websites
A Shopify store that feels like your brand and makes buying effortless for the people who matter.
What’s included
Full Shopify build
Product pages & collections
Cart & checkout optimisation
SEO foundations
Monthly maintenance (available as add-on)
Starting from €600
Starting from €600
3–5 weeks
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what's hindering your growth, and fix it.
What’s included
Full UX audit
Information architecture review
Conversion improvements
Visual refresh
Monthly maintenance (available as add-on)
Starting from €800
Starting from €800
4–6 weeks
Business Website & Creative Portfolios
A site built around how your clients make decisions, easy to navigate, and structured to convert.
What’s included
Up to 5 pages (6+ from €1,000)
Custom design
Booking system / contact forms
SEO foundations
Monthly maintenance (available as add-on)
Starting from €1,000
Starting from €1,000
5–7 weeks
E-commerce Websites
A Shopify store that feels like your brand and makes buying effortless for the people who matter.
What’s included
Full Shopify build
Product pages & collections
Cart & checkout optimisation
SEO foundations
Monthly maintenance (available as add-on)
Starting from €600
Starting from €600
3–5 weeks
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what's hindering your growth, and fix it.
What’s included
Full UX audit
Information architecture review
Conversion improvements
Visual refresh
Monthly maintenance (available as add-on)
Starting from €800
Starting from €800
4–6 weeks
Business Website & Creative Portfolios
A site built around how your clients make decisions, easy to navigate, and structured to convert.
What’s included
Up to 5 pages (6+ from €1,000)
Custom design
Booking system / contact forms
SEO foundations
Monthly maintenance (available as add-on)
Starting from €1,000
Starting from €1,000
5–7 weeks
E-commerce Websites
A Shopify store that feels like your brand and makes buying effortless for the people who matter.
What’s included
Full Shopify build
Product pages & collections
Cart & checkout optimisation
SEO foundations
Monthly maintenance (available as add-on)
Starting from €600
Starting from €600
3–5 weeks
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what's hindering your growth, and fix it.
What’s included
Full UX audit
Information architecture review
Conversion improvements
Visual refresh
Monthly maintenance (available as add-on)
Some bits about me
The heart and mind
behind your project
The heart and mind
behind your project
The heart and mind behind your project.
Desia Lab is the place where my love for creativity and background in marketing and strategy meet.
Desia Lab is the place where my love for creativity
and background in marketing and strategy meet.
Based in Salerno, Italy
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Years of experience growing global organic visibility
across 10+ markets at HelloFresh at their Berlin headquarters.
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Years of experience growing global organic visibility
across 10+ markets at HelloFresh at their Berlin headquarters.
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Years of experience growing global organic visibility
across 10+ markets at HelloFresh at their Berlin headquarters.
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Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
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Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
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Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
Designer, storyteller,
and curious mind
Designer, storyteller,
and curious mind
Based in Salerno, Italy
Working Worldwide
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.