about
the mind and heart behind the studio
Anyone can generate a site in seconds today. We believe the sites that convert are the ones that took time to get right.
In a world where anyone can generate a site in seconds,
I firmly believe the work that actually converts is the one
that took time to get right.
The Journey
I grew up in Salerno, on the southern coast of Italy, by the sea. Creative expression was always how I made sense of things: writing, drawing, painting on any surface I could find. After studying business, I spent eight years in digital marketing, most of them in SEO, including several years at the global headquarters of a large food company in Berlin. That is where I learned how structure and strategy build visibility at scale.
The Journey
I grew up in Salerno, on the southern coast of Italy — by the sea, under Mediterranean light.
Creative expression was always how I made sense of things: writing, drawing, painting on whatever surface I could find.
After studying business, I spent six years in digital marketing - most of it in SEO, including time at HelloFresh's global HQ in Berlin, where I learned how structure and strategy drive real visibility at scale.
In 2023, a four-month trip through Southeast Asia changed my direction. Meeting people and hearing their stories reminded me that my work had to mean something. I came back ready to build something of my own. I focused on web design, and Desia Lab was born: one studio where marketing, strategy and storytelling work together.
In 2023, a four-month trip through Southeast Asia changed my direction. Meeting people and hearing their stories reminded me that my work had to mean something. I came back ready to build something of my own. I focused on web design, and Desia Lab was born: one studio where marketing, strategy and storytelling work together.
Built on real work. Measured in results.
Based in Italy,
working worldwide
Built on real work. Measured in results.
Based in Italy,
working worldwide
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Years of SEO, growing organic visibility
across 10+ markets for a global food company, from the Berlin headquarters.
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Years of SEO, growing organic visibility
across 10+ markets for a global food company, from the Berlin headquarters.
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Platforms we build on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Platforms we build on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Industries we have built websites for:
Fashion, food & beverage, interior design, retail, hospitality, wellness, experiences & tours, creatives, weddings & events, professional services, tech.
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Industries we have built websites for:
Fashion, food & beverage, interior design, retail, hospitality, wellness, experiences & tours, creatives, weddings & events, professional services, tech.
Designer, storyteller, and curious mind
Built on real work.
Measured in results.
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Years of experience growing global organic visibility
across 10+ markets at HelloFresh Berlin headquarters.
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Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
Designer, storyteller,
and curious mind
Based in Italy,
working worldwide
Ready when you are
Let's work together
Tell us about your business and what your website needs to do.
Available for collaborations and projects worldwide.
Ready when you are
Let's work together
Tell us about your business and what your website needs to do.
Available for collaborations and projects worldwide.
Ready when you are
Let's work together
Tell us about your business and what your website needs to do.
Available for collaborations and projects worldwide.