about
the mind and heart
behind your project
In a world where anyone can generate a site in seconds, I firmly believe the work that actually converts is the one that took time to get right.
In a world where anyone can generate a site in seconds,
I firmly believe the work that actually converts is the one
that took time to get right.
The Journey
I grew up in Salerno, on the southern coast of Italy — by the sea, under Mediterranean light. Creative expression was always how I made sense of things: writing, drawing, painting on whatever surface I could find.
After studying business, I spent six years in digital marketing — most of it in SEO, including time at HelloFresh's global HQ in Berlin, where I learned how structure and strategy drive real visibility at scale.
The Journey
I grew up in Salerno, on the southern coast of Italy — by the sea, under Mediterranean light.
Creative expression was always how I made sense of things: writing, drawing, painting on whatever surface I could find.
After studying business, I spent six years in digital marketing - most of it in SEO, including time at HelloFresh's global HQ in Berlin, where I learned how structure and strategy drive real visibility at scale.
In 2023, a four-month trip through Southeast Asia shifted everything. Meeting people, hearing their stories - it reminded me that the work I wanted to do had to mean something. I came back ready to build something of my own.
That's when I started focusing on improving my web design skills, and Desia Lab was born: the place where marketing, strategy, and storytelling became one practice.
In 2023, a four-month trip through Southeast Asia shifted everything. Meeting people, hearing their stories - it reminded me that the work I wanted to do had to mean something. I came back ready to build something of my own.
That's when I started focusing on improving my web design skills, and Desia Lab was born: the place where marketing, strategy, and storytelling became one practice.
Built on real work. Measured in results.
Based in Italy,
working worldwide
Built on real work. Measured in results.
Based in Italy,
working worldwide
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Years of experience growing global organic visibility
across 10+ markets at HelloFresh Berlin headquarters.
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Years of experience growing global organic visibility
across 10+ markets at HelloFresh Berlin headquarters.
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Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
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Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
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Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
Designer, storyteller,
and curious mind
Built on real work.
Measured in results.
0+
0+
Years of experience growing global organic visibility
across 10+ markets at HelloFresh Berlin headquarters.
0+
0+
Platforms I work on:
Shopify, Framer, WordPress, Contentful, Tilda.
0+
0+
Some of the industries I created websites for:
Wellness & beauty, Creative professionals, Food & beverage, Hospitality, Health & nutrition.
Designer, storyteller,
and curious mind
Based in Italy,
working worldwide
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.