Casa Design Abitare

Context

Casa Design is a family-run showroom in Cerignola with over forty years of history and more than a hundred brands across bathrooms, flooring, doors, wellness, fireplaces and HVAC. Their business happens in the showroom, with a consultant, in front of real materials. The site had to reflect that.

Platform: Shopify (IT) · Site: casadesignabitare.com

The brief

• Present a very wide catalogue clearly, without turning the site into an e-commerce store.

• Turn visitors into showroom appointments.

• Communicate forty years of expertise and the weight of a hundred premium brands.

Decisions

Shopify as a catalogue, not a cart

Seven collections structure the offer, but nothing is sold online. The whole site drives to a single action, booking a consultation, repeated from the hero to the footer.

Proof before pitch

Numbers (projects, years, clients, brands), a brand wall of the partners they carry, and the family story sit high on the page: the reasons to trust come before the reasons to book.

The service is the product

A three-step section (we design, we build, we support) explains what a showroom actually does for a client, from floor plan and 3D rendering to installation and financing support.

Built for local search

Structured collection pages, a showroom section with directions, and purchase-guide pages (shipping, payments, tax incentives) that answer the questions people search for before visiting.