Madreterra

Context

Two chefs, Benedetto and Pasquale, left professional kitchens on the Amalfi Coast and in Paris to cook next to people instead of in front of them. Madreterra is their kitchen in Scala, above Amalfi: small groups, three menus, one long lunch. They needed a site that could win bookings directly, against the marketplaces every visitor to the coast already uses.

Platform: Framer + Bokun · Site: madreterraexperience.com

The brief

• Present three experiences clearly enough to choose from in one scroll.

• Make booking as simple as on a marketplace, on their own site.

• Put the two chefs and the place at the centre, because that’s the difference.

Decisions

One page per experience

Pasta Fresca, Pizza, Menu Completo. Each with duration, group size, level, what happens and its own booking link. Cards on the home let visitors compare without leaving the page.

How it works, in three steps

Choose, tell us who’s coming and when, show up hungry. The structure people know from marketplaces, in the brand’s own voice, with a custom icon set drawn for the site.

The story in their words

“We cook next to you. Then we eat together.” The chefs’ section and the location section carry the site: who they are, where you’ll be, what you’ll see from the table.

Booking built in

Bokun integrated for availability, payment and confirmation, styled to sit inside the site. Domain and DNS set up so the whole flow lives on madreterraexperience.com.

Written to be found

Experience pages structured around the queries visitors actually search, where a direct booking beats the marketplace on price.