UX/UI design, web development and SEO
Desia
Lab
For brands that are ready to scale.
I design and build Shopify stores and Framer websites that look like the brand behind them and are structured to be found.
Based in Italy, working worldwide.
I build websites that feel like the business behind them.
And do the work of turning the right people into clients.
What I do
Eight years leading global organic growth in Berlin,
now applied to web design and development.
I build sites for brands that want their website to do a job: sell, convert, and rank.
Your business has a story worth telling.
I turn your vision into something that captures who you are and speaks to your clients.
A site that feels unmistakably, purposefully, honestly you.
Services
Four things, done properly.
Shopify design & development
Stores that look like the brand behind them and are built to sell: a real design system, product architecture that scales, and SEO written into every product and collection.
Design system on Dawn or Horizon
Custom Liquid sections
Product & collection architecture
Metafields & product tabs
Blog & editorial templates
Performance pass
SEO on every product
B2B & discount flows
Platform Migration
From WordPress, WooCommerce or PrestaShop to Shopify without losing content, customers or rankings. The migration is run as an SEO project, not a copy-paste.
Full URL redirect map
Product taxonomy rebuilt
Content & image migration
SEO titles & descriptions
Heading structure fixed
Domain & DNS setup
Pre-launch performance check
Post-launch monitoring
Framer websites
Fast, editorial sites for businesses, experiences and creatives: booking integrated, multilingual when needed, easy to update without a developer.
Custom design, no template look
Booking & form integration
Multilingual setup
CMS for content that grows
Motion with purpose
Custom icons & graphics
Domain & launch
SEO foundations from day one
UX/UI design & SEO
Structure before pixels. Sitemaps built on real search data, Figma design systems your developers can use, and SEO that runs in parallel with the design instead of after it.
UX audit & sitemap
Figma design system
High-fidelity mockups
Brand rules & tone of voice
Keyword & intent mapping
Redirect & internal linking plans
SEO copy & content structure
Developer handoff
Business Website
Your business has specific needs - managing bookings, showcasing services, building credibility, or growing a community. Your site should handle it all.
Booking Systems
Contact & Inquiry Forms
Member Areas
Local SEO Foundations
Credibility Architecture
Content Structure
Service Pages
Mobile Optimization
E-commerce Website
We build Shopify stores that feel like a natural extension of your brand and effortless for customers.
Store Architecture
Collections & Filtering
Brand-Aligned Design
SEO Structure
Product Pages
Cart & Checkout UX
Mobile Experience
Gift Cards & Events
Creative Portfolio
Perfect for creatives and visual professionals: artists, photographers, videomakers, musicians, makers, wedding professionals, studios, and freelancers.
Gallery Design
Inquiry & Booking Flow
Multilingual Support
Brand Expression
Case Study Pages
About & Story Pages
Mobile-First Build
Contact & Availability
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what and transform confusion into clarity, and visitors into customers.
UX Audit
Information Architecture
Visual Refresh
Platform Migration
Conversion Improvements
Page Speed
Copy Restructure
Post-Launch Support
Every project starts with the right questions.
Let's ask them together.
The mindset behind every frame, shaped by curiosity and intention.
Selected work
Different projects, same approach: structure, design, search.
Because every project is unique.
Different projects, same approach: structure, design, search.
Because every project is unique.
Shared Perspective
The values I stand by
Understanding
Before I design anything, I make sure I actually get it — your business, your clients, what you're trying to say and to whom. That depth is what makes the difference.
Understanding
Before I design anything, I make sure I actually get it — your business, your clients, what you're trying to say and to whom. That depth is what makes the difference.
Understanding
Before I design anything, I make sure I actually get it — your business, your clients, what you're trying to say and to whom. That depth is what makes the difference.
Craft
Every element serves a purpose — whether that's structure, feeling, or both. Nothing is there by accident. Everything is part of something bigger.
Craft
Every element serves a purpose — whether that's structure, feeling, or both. Nothing is there by accident. Everything is part of something bigger.
Craft
Every element serves a purpose — whether that's structure, feeling, or both. Nothing is there by accident. Everything is part of something bigger.
Inspired by energy and emotion.
Meaning
I don't take on projects I don't believe in. Purpose has to be there — when it is, everything else falls into place.
Meaning
I don't take on projects I don't believe in. Purpose has to be there — when it is, everything else falls into place.
Meaning
I don't take on projects I don't believe in. Purpose has to be there — when it is, everything else falls into place.
Working worldwide
Transparency
About timelines, about what will work, about what won't. You'll always know where we are and why.
Transparency
About timelines, about what will work, about what won't. You'll always know where we are and why.
Transparency
About timelines, about what will work, about what won't. You'll always know where we are and why.
Some bits about me
The heart and mind
behind your project
The heart and mind
behind your project
The heart and mind behind your project.
Desia Lab is where design, development and eight years of SEO meet. One person, the whole site.
Desia Lab is the place where my love for creativity
and background in marketing and strategy meet.
Based in Salerno, Italy
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Years of SEO, growing organic visibility
across 10+ markets at HelloFresh, from the Berlin headquarters.
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Years of SEO, growing organic visibility
across 10+ markets at HelloFresh, from the Berlin headquarters.
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Years of SEO, growing organic visibility
across 10+ markets at HelloFresh, from the Berlin headquarters.
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Platforms I build on:
Shopify, Framer, Figma, WordPress.
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Platforms I build on:
Shopify, Framer, Figma, WordPress.
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Platforms I work on:
Shopify, Framer, Figma, WordPress.
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Different kinds of projects
Same process every time: understand the business, then design and build around it — whatever it sells or does.
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Different kinds of projects
Same process every time: understand the business, then design and build around it — whatever it sells or does.
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Different kinds of projects
Same process every time: understand the business, then design and build around it — whatever it sells or does.
Designer, storyteller,
and curious mind
Designer, storyteller,
and curious mind
Based in Salerno, Italy
Working Worldwide
01
Strategy & Planning
We start by understanding your business, your clients, and what you're trying to say. I'll research, ask the right questions, and map out a clear structure. You'll know exactly what to expect before we begin.
02
Design & Development
This is where your project comes to life. I design and build around your brand - sharing drafts along the way so we shape it together. Every layout, every line of copy, every component is deliberate.
03
Launch & Growth
When everything feels right, we go live. SEO foundations in place from day one, and I'll make sure you feel confident managing it on your own. You'll have support after launch, and the option to keep growing it together.
How we'll
work together
A clear process from first call to launch day.
A clear process from first call
to launch day.
01
Strategy & Planning
We start by understanding your business, your clients, and what you're trying to say. I'll research, ask the right questions, and map out a clear structure. You'll know exactly what to expect before we begin.
01
Strategy & Planning
We start by understanding your business, your clients, and what you're trying to say. I'll research, ask the right questions, and map out a clear structure. You'll know exactly what to expect before we begin.
02
Design & Development
This is where your project comes to life. I design and build around your brand - sharing drafts along the way so we shape it together. Every layout, every line of copy, every component is deliberate.
02
Design & Development
This is where your project comes to life. I design and build around your brand - sharing drafts along the way so we shape it together. Every layout, every line of copy, every component is deliberate.
03
Launch & Growth
When everything feels right, we go live. SEO foundations in place from day one, and I'll make sure you feel confident managing it on your own. You'll have support after launch, and the option to keep growing it together.
03
Launch & Growth
When everything feels right, we go live. SEO foundations in place from day one, and I'll make sure you feel confident managing it on your own. You'll have support after launch, and the option to keep growing it together.
Each project is built around what your business actually needs - starting from day one.
Starting from €800
Starting from €800
4–6 weeks
Business Website & Creative Portfolios
A site built around how your clients make decisions, easy to navigate, and structured to convert.
What’s included
Up to 5 pages (6+ from €1,000)
Custom design
Booking system / contact forms
SEO foundations
Monthly maintenance (available as add-on)
Starting from €1,000
Starting from €1,000
5–7 weeks
E-commerce Websites
A Shopify store that feels like your brand and makes buying effortless for the people who matter.
What’s included
Full Shopify build
Product pages & collections
Cart & checkout optimisation
SEO foundations
Monthly maintenance (available as add-on)
Starting from €600
Starting from €600
3–5 weeks
UX & Website Redesign
Your site exists but something isn't working. We find out exactly what's hindering your growth, and fix it.
What’s included
Full UX audit
Information architecture review
Conversion improvements
Visual refresh
Monthly maintenance (available as add-on)
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.
You Ready?
Let’s Work Together
If your business deserves a better website, let's talk.
Available for collaborations and projects worldwide.