CORE Amalfi Coast

Context

CORE runs guided SUP and trekking experiences along the Amalfi Coast, Cilento and Salerno: sea, coast and woods, explored slowly. It started from zero, so the work started from the logo and the tone of voice, then the site. A venture I co-founded: the one project where I was both client and designer.

Platform: Framer (IT/EN) · Site: coreamalficoast.com

The brief

• Build an identity for a company that doesn’t exist yet: name in place, nothing else.

• Present four kinds of experience and five territories without a booking engine, driving to a simple enquiry.

• Bilingual from launch for the coast’s international visitors.

Decisions

Logo and identity first

A mark and wordmark built around the idea of core, centre, presence. Palette and type set for the sea-and-woods range of the experiences, then carried into every section of the site.

Experiences and places as two axes

What you do (SUP excursions, SUP mindfulness, sunset aperitivo, trekking and forest bathing) and where (Salerno, Amalfi Coast, Cilento, inland woods and hills). The enquiry form asks for both, so every request arrives qualified.

A six-step “how it works”

Meeting point, briefing, entry, exploration, pause, return. It sets expectations for people who’ve never been on a board, which is most of them.

The team on the page

Three people, three roles, direct Instagram links. For a guided experience the guide is the product.

Built to grow

Anchor-based single page now, structured so each experience can become its own page when the offer stabilises.