Industry
Food & Beverage
Year
2025
Services
UX/UI design · Shopify development · Copy · SEO
Everything a guest needs, on one page.

The project
Context
A wedding site has one audience, the guests, and one window, the months before the day. It replaces the paper insert nobody keeps: where, when, how to get there, where to park, RSVP, gifts. Two couples, two personalities, one structure that works.
Platform: Framer · Sites: paolaemauro.com · martinaejacopo.com
The brief
Give guests every practical detail in one scroll, on a phone, in a hurry.
Make RSVP effortless and collect what the couple actually needs (headcount, names, dietary notes).
Feel like the couple, not like a template.
Decisions
The timeline is the page
Ceremony, reception, party, in order, each with time, place, address, Maps link and parking. Guests read it the way the day unfolds.
Countdown and tone
A live countdown and copy in the couple’s voice turn a logistics page into something people open more than once.
RSVP that collects the right things
Attendance, number of guests with names, dietary notes, a deadline. One form, sent to the couple, no back and forth.
Gifts handled with care
A short, warm gift section with the details the couple chose to share, placed at the end where it belongs.
Custom graphics per couple
Illustrations and visual accents drawn for each wedding, so two sites on one structure look like two different stories.

More work
Other projects
Different industries, same approach: structure first, then design, then search.




