Industry

Food & Beverage

Year

2025

Services

UX/UI design · Shopify development · Copy · SEO

Case study

Wedding websites

Everything a guest needs, on one page.

The project

Context

A wedding site has one audience, the guests, and one window, the months before the day. It replaces the paper insert nobody keeps: where, when, how to get there, where to park, RSVP, gifts. Two couples, two personalities, one structure that works.

Platform: Framer · Sites: paolaemauro.com · martinaejacopo.com

The brief

  • Give guests every practical detail in one scroll, on a phone, in a hurry.

  • Make RSVP effortless and collect what the couple actually needs (headcount, names, dietary notes).

  • Feel like the couple, not like a template.

Decisions

The timeline is the page

Ceremony, reception, party, in order, each with time, place, address, Maps link and parking. Guests read it the way the day unfolds.

Countdown and tone

A live countdown and copy in the couple’s voice turn a logistics page into something people open more than once.

RSVP that collects the right things

Attendance, number of guests with names, dietary notes, a deadline. One form, sent to the couple, no back and forth.

Gifts handled with care

A short, warm gift section with the details the couple chose to share, placed at the end where it belongs.

Custom graphics per couple

Illustrations and visual accents drawn for each wedding, so two sites on one structure look like two different stories.

More work

Other projects

Different industries, same approach: structure first, then design, then search.

You Ready?

Lets Work Together

If your business deserves a better website, let's talk.

Available for collaborations and projects worldwide.

You Ready?

Lets Work Together

If your business deserves a better website, let's talk.

Available for collaborations and projects worldwide.

You Ready?

Lets Work Together

If your business deserves a better website, let's talk.

Available for collaborations and projects worldwide.